Azbuka Vkusa

3DTV VISION offers to your attention the unique advertising project in the In-Store TV sphere.

First time in Russia, first time in Moscow in December, 2007 on the basis of the 3D WOWvx Philips technology the network of the newest media – LCD screens with a feature of display of a three-dimensional advertising commercial. On the first stage 3D displays start working in the chain store system “Azbuka Vkusa” (23 stores in Moscow, 42 displays). The unique Philips 3D displays allow to see three-dimensional images on the screen with the naked eye, without special glasses and facilities.

The unique Philips 3D displays allow to see three-dimensional images on the screen with the naked eye, without special glasses and facilities.

Commercial with 3D effect can be mad by 3DTV VISION studio or conversion of your simple commercial into commercial with 3D effect is possible.


In distinction from a simple LCD or plasma screen the image with 3D effect amazes the viewer! The volumetric image hangs in front of the screen in the air, and then slowly slips back deep into the screen, remaining volumetric. Depth of the formed image reaches up to 50cm, the "flyout" of separate objects out of the bounds of the screen is possible also on distance up to полуметра.

While the viewer is moving along a viewing zone before 3D screen the image remains volumetric. The precise and clear volumetric picture can be seen from distance from 3 up to 10 meters on the screen. Duration of viewing and attention of the viewer to a commercial repeatedly increase, in comparison with the usual screen.

Characteristics of 3D display:

- LCD, diagonal 42”

- resolution1920Х1080хRGB(HD)

- Number of colours: 16,7 millions

The main advantages for advertiser:

• Opportunity of constant contact to a highly-yielding audience.
• The advertising message is delivered to a more prepared audience, than in the outdoor advertising or on the television, during the moment of making of decision about purchase.
• The innovative advertising carrier (Philips three-dimensional 3D display) draws greater attention of buyers and increases time of viewing in comparison with the usual LCD screen in 6 times.
• 3D screens are the unique dynamical advertising carriers in the chain store system “Azbuka Vkusa”.
• There are no other screens in the chain store system “Azbuka Vkusa”.
• Smaller legislative restrictions on advertising of certain kinds of production in points of sales.
• Efficiency of an advertising commercial positioning in all chain store system from the single center.