Commercial offer
«Azbuka Vkusa” network audience (data presented by the network top management)
3D-screens are placed in «Azbuka Vkusa» network of premium-class supermarket’s commercial areas. These are the only screens, where promo clips are possible to be placed in these stores. Fine assortment of fresh products, delicious offers, half-staffs, readymade restaurant like meals of own production, and high quality products for mass consumption as well.
The “Azbuka Vkusa” network target audience consists of people with mid and high revenue level, with high education, at the age of 25-50 years old, mid management, top management, businessmen and highest clerks.
«Azbuka Vkusa” supermarket network’s consumers distribution by age:

The age groups of 25-35 and 36-45 years old, which in general constitute almost 60% of stable customers are represented quite substantially.
“Azbuka Vkusa” supermarket network’s consumers distribution by revenue level per month:

This target audience is characterized with high buying activity, intention to acquire the best and sufficient demand for the quality of service.
All supermarkets operate 24 hours a day, have 15000-18000 goods assortment, offer wide range of additional service (currency exchange, laundry, live flowers sale, audio-video production salons).
77% of the turnover structure constitutes foodstuffs, 14% - alcohol, 9% - nonfoods.
Average supermarket negotiability per month - 33000 people. Total negotiability per month in 23 stores - 759000 people.
You can calculate a cost of your advertising campaign yourself.




